1987
Founded
Established as a local specialist in IT components and passive networking solutions.
About AMPCONNECT
Connecting the region
Connecting the region
to the world’s best
technology
infrastructure
networks
partners
technology
technology, infrastructure, networks and partners.
For more than three decades, AMPCONNECT has helped partners across the UAE, GCC and Africa operate more efficiently — a value-added distributor that goes beyond the box to enable real business growth.
A Sharafi Holding Group Company
30+
Years in the region
Who we are / 01
Transforming IT distribution since 1987
AMPCONNECT is a fast-growing technology distribution company in the region, enabling business partners to operate more efficiently and successfully in the markets they serve.
Since 1987, our local experts have transformed the IT components and passive networking solutions marketplace with high-quality products that deliver reliable, effective and effortless connections.
We specialize in structured cabling solutions and an ISO-certified value-added distributorship of passive networking products, OEM and multi-tech partner IT components throughout the UAE, GCC and Africa.
Technology brands
A global ecosystem of OEM and multi-tech partners, sourced and supported locally across the region.
By the numbers / 02
Scale that partners can build on
30+
Years of expertise
55+
Countries served
Our journey / 03
Three decades of growth across the region
From a local structured-cabling specialist to a value-added distributor with a global brand ecosystem.
Regional
Expansion
Grew our reach across the UAE, GCC and Africa with structured cabling and connectivity.
Value-Added
Distribution
Became an ISO-certified value-added distributor, enabling partners beyond simple supply.
Today
Ecosystem
A trusted partner backed by a 600+ brand ecosystem and a full value-added services model.
Part of something bigger / 04
A Sharafi Holding Group company
AMPCONNECT operates as part of the Sharafi Holding Group, giving our partners the stability, reach and backing of an established regional group, alongside the agility of a specialist technology distributor.
That foundation lets us invest in long-term brand relationships, local stock and value-added services, so our partners can scale with confidence across the UAE, GCC and Africa.
Explore our Brands
Mission & Vision / 05
What drives us forward
Our Mission
Enabling partners to succeed
Supply the latest technology solutions to a dynamic marketplace and enable our ecosystem partners to succeed in their business, committing ourselves to deliver the highest standards by pursuing excellence every day.
Our Vision
Leading regional distribution
To lead the marketplace in supply chain services and through distribution of IT, networking, telecommunication, systems and solutions.
Our Values / 06
The principles behind every partnership
Partner Empowerment
We empower our partners to achieve greater outcomes with technology.
Diversity & Expertise
Diverse backgrounds and experiences let us learn, evolve and win together.
Innovation
An innovative distributor maximizing the value of IT and digital transformation.
Excellence
Pursuing the highest standards of excellence in everything we deliver.
FAQ / 07
Frequently asked questions
Everything you need to know about AMPCONNECT, our value-added distribution model, and how to partner with us across the UAE, GCC and Africa.
Contact our teamAMPCONNECT is a value-added IT distributor (VAD) and part of the Sharafi Holding Group, serving the UAE, GCC and Africa for more than 30 years. We supply ISO-certified structured cabling, data centre, networking, cyber security, cloud and data-protection solutions from 600+ global technology brands to resellers and system integrators.
A value-added distributor (VAD) sits between technology vendors and the reseller channel, adding services well beyond logistics — pre-sales design, technical support, partner training, solution bundling and local stock. A reseller (VAR) then sells those solutions to end customers. As a VAD, AMPCONNECT helps partners deliver complex IT projects with confidence.
AMPCONNECT distributes 600+ global technology brands, including CommScope, TP-Link, Legrand, Rittal, Arcserve, Leviton, Silver Fox, Datacom and Fujitsu. Our portfolio spans structured cabling, data centre infrastructure, enterprise networking, cyber security, data protection and backup, cloud, and industrial OT and IoT solutions.
AMPCONNECT serves the UAE, the wider GCC — including Saudi Arabia, Oman, Qatar, Bahrain and Kuwait — and Africa. With offices in JAFZA, Dubai and Oman, we hold local stock and provide regional pre-sales, logistics and post-sales support so partners can deploy technology quickly across the Middle East and Africa.
To become an AMPCONNECT channel partner, contact us through our website or WhatsApp. Our team provides partner onboarding, pre-sales and design consulting, deal registration and post-sales support. We work with resellers, system integrators and consultants across the UAE and GCC to help them win and deliver more technology projects.
Structured cabling is the standardised system of copper and fibre cabling, patch panels and connectivity that carries data, voice and video across a building or data centre. A well-designed structured cabling system improves reliability, speed and scalability. AMPCONNECT supplies ISO-certified, end-to-end passive networking and structured cabling solutions region-wide.
AMPCONNECT is a distributor, so we sell through an authorised channel of resellers, system integrators and consultants rather than directly to end users. If you are an end customer, we will connect you with the right partner; if you are a reseller, we provide the products, pricing and pre-sales support to serve your clients.
You can request a quote by contacting AMPCONNECT through our website, WhatsApp, phone or email. Because we distribute through the channel, pricing is provided on quotation based on your project and partner status. Share your requirements and our team will respond with product availability, specifications and a tailored quotation.
Let's talk
Let's build the future of distribution together
Whether you're a brand looking for regional reach or a reseller seeking the right technology partner, we'd love to talk.